7 Tips to Help You Succeed in Growing Your Startup in the Philippines
The competition in any business niche is tough and if you’re a startup, it may dishearten you a bit. Nonetheless, there are many ways to grow your startup in the Philippines. It’s true that it may be difficult at first, but if you’ll consider these tips you may find the success and growth you’re aiming for at your doorstep.
Create a Website for Your Startup
One of the first steps you’ll need to take once you’ve established your business is to build a website. It is important that you have a specific place on the web where you can show your products and tell a little about your company and its strengths. Having a website can help you gain the trust of your customers because they’ll know that you are trustworthy.
According to Blue Corona, a marketing solutions provider, Americans spend about 23.6 hours online per week and 30% of online consumers won’t consider a business without a website. Lots of people look for products and services online, which means that it will be easier for people to find you if you have a website.
After building your website, focus on optimizing your site for search engines. This helps to increase traffic to your website and drive more customers.
Utilize Email Marketing
Email marketing can be a really effective marketing strategy if you know how to do it properly.
To start with, you can build an email list where your prospects and customers can subscribe. Make good use of your lead generation skills and find as many prospects as you can. You can send them newsletters, promotional emails and personalized messages.
Email marketing can help you generate a lot of sales if your content is interesting, engaging, and purposeful. You can also rely on different email marketing tools to keep track of your activities. One great marketing technique is scheduling email blasts, making it more convenient and hassle-free on your part. Make sure to keep your email list updated so you’ll know which among your list are still active and qualified as prospects.
Run Contests on Social Media
Social media is a great platform for every kind of business. As a startup, you can use social media to engage customers and prospects through your posts and videos.
Launching social media contests is one way to connect with your target market, because it can bring in new audiences and engage the current ones.
Everyone loves freebies! If they’re getting something by joining your contests, they will not hesitate to join. Feel free to run different types of contests, but make sure they are interesting to generate buzz and drive more people to your website and other social media pages.
Sponsor for Different Events
Events marketing may be a traditional marketing approach, but you can’t miss any opportunity to introduce your business if you want to see it grow.
Rave parties and social events happen in the Philippines almost every day. You can use these events to promote your brand. As the main sponsor of an event, you will gain lots of exposure. You can even invite people to check your website, social media pages and your physical store, if you have any. If you have a café or a restaurant, you can offer free samples of some of your bestsellers.
Leverage Customer Feedback
Whatever type of business you have, one of the goals you should have is to get positive reviews. A lot of consumers rely on public opinion; one example is that when they consider buying a product, they read a lot of customer reviews first.
Positive reviews attracts people to your business, so make sure to ask your customers to leave positive feedback on your website or review sites.
If negative feedback outweighs the positives, it will be hard to convince your customers into buying your products. Use customer feedback to motivate you to enhance your products and improve your services.
Improve Team Processes
You can have the best marketing strategies but if you have a complicated team, it will be hard to achieve your business goals.
Teamwork is a very important element in your business. Your team members should work as one and find strength in each other. Many tasks require collaboration, and it’s your job to provide your employees with resources that will improve teamwork and coordination.
Your team members should also be on the same page all the time to communicate ideas and resolve problems faster. Feedback from your employees will also give you an insight into your management and help you improve certain policies and business processes.
Keep your Employees Happy and Well-Compensated
No matter how big or small your team is, they need to feel satisfied with their jobs. If things in the office become stressful, give them a little break to recharge and become more productive at work.
Happy employees are good for your business, so always give them reasons to smile and things to look forward to every day. This way they won’t be bored and feel left out. Take them to nice places as part of your team building activity, so they can feel that they are an important part of the company. Above all, make sure all your employees are well-compensated and offer them great benefits and rewards throughout your progress.
Growing a business is truly challenging. But if you know how to keep your customers, employees, and other stakeholders happy, you will quickly find your way to success. Don’t rush and take small steps until you get the hang of it.
Manual processes in your startup can slow down growth, so make use of smart software to bring out the full potential of your growing business. Sprout Solutions can help you automate your HR and payroll processes through our suite of smart HR and payroll software. You may book a demo with us and let’s see how we can help your startup grow.