Growing a business is the ultimate goal for most companies, but in today's ever-changing market, it's more complex than it may seem. Every company should learn to adapt quickly and efficiently to stay ahead of the curve.
Sunnies Studios, the popular Philippine lifestyle brand, recognized this challenge and partnered with Sprout to take charge of its rapid expansion.
With the Sprout Ecosystem, Sunnies successfully navigated uncertain times and achieved new heights of success.
From Sunglasses to Makeup: The Inspiring Growth of Sunnies Studios
In 2013, Sunnies Studios was founded by Georgina Wilson and her friends, focusing on producing stylish and affordable sunglasses. As the brand gained popularity, it expanded its offerings to include prescription eyewear, cosmetics, and food.
Sunnies Face is the brand's makeup line, while Sunnies Café is its successful restaurant chain specializing in breakfast favorites with a twist. Today, Sunnies Studios manages 127 stores in the Philippines and Vietnam, as well as an online store that serves customers in Hong Kong, Thailand, Vietnam, Malaysia, Singapore, and Indonesia.
In 2023, the brand entered the Chinese market and gained recognition from Hollywood stars like Maggie Q, who described Sunnies Face's Fluffmatte as her favorite lipstick in Vogue China.
Addressing Challenges During the Pandemic
Like many other businesses, Sunnies had to adapt to the changes brought about by the pandemic.
The brand overcame this hurdle by prioritizing its employees, as emphasized by Georgina Wilson in an interview with the Philippine Star. Wilson said, “The most important thing for me is the way we took care of our people." Despite these challenges, Sunnies remained resilient and continued on its path to success.
Some other challenges it encountered included the following:
Streamlining Onboarding & Employee Data Management
As one of the hardest-hit industries during the pandemic, the Philippine retail sector presented challenges for Sunnies. The company needed to prioritize onboarding and data management to ensure its growth. Through automation, Sunnies streamlined these processes and operate more efficiently.
Adapting to the New Normal with Automated Processes
Before the pandemic, Sunnies performed manual work, but the brand's expansion called for a shift to automation. By adopting automated systems, Sunnies was able to manage its growth while delivering exceptional customer experiences easily.
Future-Proofing with Streamlined Operations
Sunnies knew it had to proactively identify and address problem areas to stay ahead of the competition. By investing in systems that helped streamline operations, Sunnies was able to future-proof its processes, paving the way for optimal growth and success.
Digital Transformation: Streamlining HR & Payroll with Sprout
As Sunnies’ workforce continued to grow, it recognized the need for core HR and payroll management solutions to support its rapid expansion and growth. Eventually, it started using other products under the Sprout Ecosystem.
Listed below are its key objectives:
- Streamline and secure employee and corporate data management
- Automate HR and payroll processes for increased efficiency
- Fuel growth and improve recruitment through enhanced workforce management
- Gather valuable employee feedback through custom pulse surveys
Digital HR & Payroll Systems
Notable Features: Attendance management, digital 201 file management, and automated payroll processing
The Result: Efficient attendance tracking, hassle-free payroll processing, and easy management of branches from a single platform. With Sprout HR, Sunnies' HR team could store and organize critical data without worrying about misplacing them.
Recruitment Management Software
Notable Features: Applicant tracking and a simplified pipeline
The Result: Sunnies' hiring process became more efficient thanks to Sprout Recruitment. Its HR team could onboard new employees as quickly through Sprout's streamlined recruitment tool.
Employee Engagement Surveys
Notable Feature: Anonymized, custom pulse surveys measuring employee engagement
The Result: Sunnies used Sprout Pulse to create and send anonymized surveys to measure employee engagement. Through Pulse, Sunnies developed effective strategies addressing pain points like work-life integration to retain top talent.
Transform Your HR & Payroll Management with Sprout
Sunnies Studios achieved tremendous growth by adopting an automated HR and payroll system. Are you interested in taking your business to the next level? It’s time to learn more about digital HR and payroll systems!
Get expert tips from the Sprout blog, where you can find insights on streamlining your HR and payroll through the latest tech.
If you need guidance on adopting the right HR tech solutions, contact our HR tech experts at Sprout today. With our help, you can address your HR challenges, accelerate your growth, and take your business to the next level. Book a consultation here.
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