J. Plazo faced challenges in obtaining cost-effective legal advice, with business service fees exceeding their budget and not addressing their specific needs as a startup. Additionally, manual payroll processes were error-prone and didn't align with the company's professional standards, hindering its ability to attract top talent. The company struggled with a non-scalable employee performance tracking system, relying on inefficient methods like Microsoft Word and Excel. Lastly, J. Plazo lacked a standardized employee feedback process, which was crucial for employee engagement and growth but was difficult to manage effectively.