Sprout's Demand Marketing Officer manages demand generation campaigns that nurture leads from various channels. They use their expertise to launch into new markets, engage with current customers, and strategize how to market services and products. Main channels handled are email, SMS and other messaging platforms, multi-channel paid acquisition and internal lead gen team.
TASKS
- Collaborate with the marketing team and stakeholders in content and distribution strategy planning
- Create a comprehensive campaign calendar based on marketing strategy & Sprout's target market and target audience
- Conceptualize and execute innovative and creative campaigns that resonate with the target market and result in lead acquisition or conversion
- Be the digital expert of Sprout and be able to deploy campaigns that create demand leads
- Evaluate demand marketing data and analyze metrics in order to improve campaign strategy and targeting
- Handle all digital acquisition campaign creation with the help of agencies and other internal channels to help sales and promote brand recognition
- Work with agencies to ensure that best-in-class paid acquisition practices are executed in planning, creation and distribution of campaigns
- Handle all Sprout's email and direct messaging platforms for lifecycle marketing
- Conduct competitor audit to ensure best practices are being used.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Plan, execute, and measure experiments and conversion tests
QUALIFICATIONS | COMPETENCIES:
- Education: Bachelor’s degree in communication, marketing, or in other related field
- At least 2 years of experience in digital marketing.
- Experience in creating digital & email marketing, PPC, SMS campaign.
- Possess good understanding of web analytics and industry standards in digital marketing
- Excellent communication and presentation skills
- Proficient in Google Analytics, Facebook Ads Analytics, and email tools such as - Mailerlite and alike.
- Ability to work under pressure and deliver top quality jobs consistently; complete tasks and responsibilities independently with limited or no supervision at all
Sprout Solutions is proud to be recognized as a Great Place To Work Certified organization
Disclaimer
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1. I Intend to apply for a position with Sprout Solutions Inc.
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Sprout Solutions provides equal Opportunity Employment and Welcomes applications from all sectors of the society. Discrimination on the basis of race, religion, age, nationality, ethnicity, gender, citizenship, civil partnership status, or any other grounds as protected by law.
