TASKS:
- Acquisition
- Content/ inbound marketing: developing an editorial calendar and creating and strategically distributing relevant and valuable content to attract, acquirer and engage Sprout’s target market
- Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Instagram, LinkedIn and YouTube
- Search engine optimization (SEO): developing strategies to increase number of visitors to Sprout’s website by getting high-ranking placements in search results
- Affiliate marketing: developing strategic partnerships that allow relevant bloggers, organizations, businesses to promote Sprout products on their website
- Pay per click (PPC) campaigns and mobile marketing: creating a strategy around sponsored online or in-app advertising to appear alongside non-paid search results
- Developing a strong understanding of products, competition, industry and marketing goals and objectives of the industry
- Actively brainstorming and proposing new ideas for inbound marketing campaigns
- Writing various marketing materials including blogs, newsletters, social media content and more
- Measuring the effectiveness of campaigns against agreed key performance indicators (KPIs)
- Understanding analytics and data and using them to create effective content strategies.
- Maintaining up-to-date knowledge of the industry’s best practices, strategies, and offerings including inbound marketing
- Perform other duties as assigned by the company
QUALIFICATIONS | COMPETENCIES:
- 2+ years of experience in Lead Generation, Inbound Marketing or similar roles
- Must have crisp English writing skills
- Social media savvy- must be familiar with major social media networks, including SlideShare and Quora
- Must know SEO (and willing to learn more and be trained
- Tech-savvy - must be quick to learn various tools because you’ll be using a lot of them
- Must be willing to learn new things and be trained
