A Leadership Guide to SaaS & AI in the Philippines: Insights from 900+ Business Professionals
of CEOs say AI’s biggest impact is internal productivity, not customer experience
of enterprises are still exploring AI or have no clear direction yet
are prioritizing AI agents in the next 12 months, versus 9% choosing copilots
Executive Summary
Philippine businesses have cleared the first hurdle of AI adoption: Tools are in place, pilots have run, and internal efficiency has improved.
But deployment is not transformation. Only 4% of CEOs say AI has moved the needle on customer experience, and more than half of large companies are still exploring or have no clear AI direction. And beneath the surface, workforce trust, data governance, and strategic gaps are quietly becoming more visible.
Based on insights from 900+ business leaders at Sprout’s SaaSCon PH 2026, this report explores how companies are actually using AI today, where adoption is breaking down, and why challenges like trust, governance, and organizational readiness are now the real bottlenecks.
Download the full report now to understand where AI in the Philippines is really headed next.
Do you really have an AI strategy or just a collection of AI tools?
55% of large companies in the Philippines are still exploring or without a clear direction. This report helps you figure out where you stand and what to do next.
