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Digital HR Trends in the Philippines: What to Expect in 2024

December 22, 2023

In 2024, digital HR trends in the Philippines are all about responding to evolving societal and cultural needs, with a focus on developing innovative talent management and employee engagement strategies. These trends, emerging from the dynamic interplay of technological advancements, shifting workforce expectations, and the changing business landscape, aim to enhance organizational effectiveness and employee satisfaction.

This article will explore these key trends, illustrating how they are set to revolutionize organizational structures and improve both efficiency and employee satisfaction in the evolving business landscape.

How Digital HR Trends Are Transforming the Workplace and Businesses

Imagine the time when HR departments had mountains of paperwork, and had to deal with time-consuming admin work like recruitment, employee onboarding process, and performance evaluations. This era was marked by inefficiencies and a heavy reliance on manual processes. 

Now, HR technology has ushered in a new era of convenience and efficiency.  With advancements like AI-powered recruitment, cloud-based HR software, and employee self-service portals, these technologies help streamline operations and alleviate administrative burdens.

AI significantly enhances recruitment by swiftly scanning resumes to identify ideal candidates, thus saving time and improving job matches. Complementing this, Cloud-based HR software provides secure, remote access to employee data. This facilitates a smooth shift to remote work and boosts collaboration. Additionally, its self-service portals offer staff easy access to and the ability to update key documents and personal information.

Most Impactful Digital HR Trends in 2024 and Beyond

In an era marked by rapid technological advancement, HR Technology plays a pivotal role in transforming traditional business models. From streamlining processes to enhancing employee experiences, HR technology has proven to be a game-changer. Here are the most impactful trending HR technology and innovations in 2024 and beyond, shaping the future of the workplace:

Innovation Through Automation and Artificial Intelligence (AI)

The use of automation and AI in HR processes is one of the trending technological advancements in the HR landscape. Payroll, leave management, benefits, performance and learning management, and recruitment can all be handled by automated technologies, freeing up HR experts to focus more on strategic and value-added business operations. AI-powered tools can also analyze large volumes of data to provide insights for better decision-making in areas like employee performance and employee engagement.

Adaptation of Web 3.0 Blockchain Technology

Blockchain technology is making its mark as a digital HR trend by revolutionizing human resource management. It offers secure and immutable record-keeping, allowing HR departments to maintain tamper-proof records of employee credentials and certifications.

Credential verification becomes more efficient, and blockchain enhances data security and privacy, aligning with regulations. Smart contracts streamline HR processes, and blockchain simplifies recruitment by creating a transparent platform for matching job seekers with employers.

Employee Self-Service HR Tools

Employee Self-Service (ESS) Portals is an HR software that empowers employees to independently manage various HR-related tasks and information online. These portals enhance efficiency by reducing administrative duties on HR professionals, offering 24/7 accessibility, and improving data accuracy.

This contributes to a positive employee experience by providing convenience, autonomy, and customization while also leading to cost savings. ESS portals prioritize data security and privacy, making them a valuable tool for modern HR departments as businesses increasingly embrace digital transformation to optimize HR operations.

Implementation of Gamification

HR technology has also transformed training and development. Gamification, or using game features and mechanisms in non-game contexts, has gained popularity in employee learning. Gamification makes learning more exciting and enjoyable by combining rewards, competition, and interactivity.

Power of Microlearning

Organizations use technology to provide personalized training programs. This helps employees and employers by offering training that suits individual needs and improves organizational performance. In the microlearning process, organizations create short training modules. These modules include quizzes, podcasts, videos, games, and infographics, allowing employees to learn at their own pace and convenience. These digital advancements have significantly impacted workplace learning.

Diversity, Equity, and Inclusion (DEI) Tools

DEI tools use technology to promote diversity, equity, and inclusion in organizations. These tools track diversity metrics, improve recruitment processes, provide e-learning modules, and offer diversity dashboards.

They aid in compliance reporting, enable employee feedback through surveys, and help organizations set and monitor specific diversity goals. By leveraging technology tools in these ways, these digital tools are essential to fostering diverse, inclusive, and fair workplaces, aligning with the evolving priorities of modern HR practices.

Use of People Analytics and Workforce Planning Software

By collecting and analyzing data about an organization's workforce, HR professionals use this data to gain insights into employee demographics, skills, performance, engagement, and retention. These insights help HR professionals make informed decisions and implement strategies to maximize worker productivity and satisfaction. It helps identify possible opportunities and future workforce needs, allowing organizations to plan ahead and have the right people in the right positions.

Recruiting Through Social Media

Social media is impacting HR in the area of talent acquisition. Many organizations now use social media for recruiting, with up to 96% of recruitment teams already using it.

LinkedIn is a popular platform for recruitment because it allows business leaders to connect with candidates and learn about their credentials. Platforms like LinkedIn and Facebook can also use user data to deliver personalized job recommendations and show career opportunities alongside social media feeds.

Emerging of HR Chatbots

Chatbots used by digital platforms are computer programs that use artificial intelligence (AI) and natural language processing (NLP) to simulate human conversation. They help with employee queries, provide information, and assist with HR functions.

By automating complex processes and answering FAQs, chatbots save time and improve efficiency. They provide 24/7 support, improving satisfaction and freeing up HR personnel. They can also handle critical roles like onboarding, benefits administration, time-off requests, and evaluations.

They also offer personalized training, policy guidance, and career development assistance. Chatbots collect and analyze employee data, providing insights for HR strategies. They enhance self-service capabilities, allowing employees to access information and perform tasks easily.

Embrace the Future of HR With These Digital Trends

HR has been the last department to catch on to new technologies and systems. However, with the growing popularity of digital trends, it's clear that the future of HR depends on embracing them. The sooner we embrace these trends, the sooner we can take advantage of their benefits and make our organizations more efficient.

Sprout has been adapting to the latest techs to ensure we can deliver the best solutions for our clients. So, if you need an HR team or want to be updated with the latest HR trends, you can book a consultation with Sprout Solutions. We'll be happy to help you!

You can also visit our blog for more management updates.


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